The Big Latch On

Ok, so let me tell you what I know about The Big Latch On:

The Big Latch On is an event designed to bring awareness to breastfeeding by getting a record setting number of mamas to latch their babies (or pump) at the same time for a full minute. It is held on July 31 & August 1 worldwide, which is the first day of World Breastfeeding Week. The idea for the event came from New Zealand, and was picked up some years back by some lovely breastfeeding peeps over in Portland, OR (be still my heart...I love Portland - I lived there for 8 years back before kiddos entered the picture). Anyway, since they brought it to the US, the event has continued to spread, and worldwide there are more than 640 locations registered this year.

Pretty sweet, huh?

So - now to the good stuff.

As far as I can tell, Educated Mommy is currently the only location hosting this awesome event in South Dakota! I know, right?! We are stoked to be part of it again (hopefully more locations will register next year so more people in our state have the opportunity)!

So....wanna be a part of it? Here is what you need to do:

1. Show up to Educated Mommy (207 W 37th St, Sioux Falls) at about 10:00 am on Saturday morning (8/1/15)
2. Sign in
3. Have a cookie and hang out with other breastfeeding mamas and their kiddos
4. At the signal at 10:30 am latch your nursling(s), or pump (if you are an exclusively pumping mama) and nurse (or pump) for 1 full minute
5. Be a part of history!

That's it! It's pretty simple, really, and also pretty fun. :)

Unfortunately, I cannot be there *sniff*....even though I've been looking forward to participating since last year when I was very pregnant with our sweet little squish. Oh well. Things come up and that's the way it goes.

No worries, though....when you get there you will be greeted by some of our super awesome board members and other friendly faces.

So......set your alarms and plan to be there early. We look forward to seeing you and being a part of raising breastfeeding awareness!

Peace out and keep calm & nurse on....

~Evie